Google Adwords

Negative keywords in Google Adwords can influence your campaign in positive ways and tremendously. You might have noted that even after using keywords like "roof cleaning", "roof shampoo" you might not get the level of response from your Google Adwords campaign.

Just today, I was engaged to get better results on Pay Per Click for a cleaning guy in California and here are some serious problems that I noticed in the campaign:

1) All Keywords were in Broad Match (OMG big waste of money):

Did you know that when you place "roof cleaning" in broad match, someone searching for "buy new roof" or "roof installation" etc. could end up clicking on your Ad. What a waste of money if you never installed roofs!!

So not just choose keywords correctly also select the correct match type (Broad/Broad Match Modifier/Phrase/Exact)

Past week, a sunglasses website made it in the news for using bad customer service towards its advantage by earning a higher Google ranking. Sounds bizarre??  It is. A sunglasses website used negative comments and bad reviews towards its advantage and exploited Google's algorithm towards achieving a high organic ranking.

I wrote this article on marketing for cleaners on Google Adwords after we achieved some tremendous results for a customer & friend in California. Using the below tips, we could manage to take Mark's cleaning business from 0 Jobs/mo in Jan 2010 when we started to 12 Jobs/month in Jul 2010.

Mark was not sure how we exactly could get more out of Google Adwords which appears to be so easy to use so we took the challenge and worked on 50% of budget & applying these 10 Simple Tips got Mark 12 Jobs in July 2010, the highest ever in 6 months.

Hope this helps your business too!
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10 Very Simple Tips to Get More out of Your Google Marketing $$

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