Search Engine Marketing Case Study - For International Business

How Pat’s Marketing Helped Omniware to Generate 250+ Quality Leads/year From their Website
and Help Increase their online presence via Search Engine Marketing Program

Industry
Computer Software / Software Product

Background
Omniware is a 17-year-old international software developer with offices in United States, Norway, the United Kingdom, and Australia. Omniware is a pioneer and leader in two areas of technology - contract management and health and safety management. Omniware products & services are used by corporate giants, governments, universities & institutions etc. to manage tens of thousands of contracts & also for their health & safety management requirements. Omniware clients include Rio Tinto, State Government of Ohio-USA, Shell, Marathon Petroleum, etc.

Website – www.omniware.com

Challenge
Before engaging the services of Pat’s Marketing, Omniware used Google Pay Per Click to market their services on the Internet. With increasing cost of Pay Per Click, the marketing costs were rising but the results in terms of online leads/inquiries were very modest. The intent was to cut down gradually on Pay Per Click cost & improve results by site optimization (SEO) & natural ranking on search engines.

Additionally, Omniware was exploring new markets in the US & set an expectation on Pat’s Marketing to improve online results & help increase the number of leads/inquiries from the website in the US market. Before starting the program with Pat’s, Omniware received less than 10 inquiries/month from their website.

Services

Website upgrade, Search Engine Optimization(SEO) & Pay Per Click program

Solution
Pat’s Marketing worked closely with Omniware towards upgrading their website and marketing message on the website as a first step towards improving online responsiveness of the website.

Following the website upgrade, Pat’s Marketing started with a 3 month trial Search Engine Marketing program & took the website from showing nowhere in Top 100 of search engines & not even searchable on the company name to leading Top 10 & Top 20 for several competitive keywords relating to ‘contract management’, ‘contract software’ & 50-60 other keywords and on leading search engines like Google, Yahoo & Bing.

In the 3 Month program, Pat’s Marketing was able to achieve phenomenal results in terms of improving online inquiries from the website averaging to 35-40 leads/month. Before the program, Omniware was receiving less than 10 leads/month & during the program they started to receive 35-40 leads/mo….a 300% increase in number of leads from the website.

“eLeads have improved a lot in quality & have helped connect serious prospects that hear about us from referrals and Networking (in person) via industry events. In some cases, the eLead is from a person who heard about us from a colleague/former user of our software. Without the ability to find our website via a search and register interest via an eLead, we likely would not be linked to them. eLeads are vital to our business success now.

Bottom Line: As a result of what you did, our website is really effective and we are viewed as a modern day company …. We look more professional to prospects and that is a must have in today’s world”
– Sally Han, Business Development Manager

Concluding Note:

As per Omniware, the eLeads have not only increased in quantity but equally important have improved in Quality as recently Omniware was able to sign up a US health care company as their customer and which came in as an eLead / website inquiry.

The Marketing program put together by Pat’s Marketing continues to generate leads on a continual basis for Omniware & it can be termed a “highly successful” program.