Artificial Intelligence is on a roll. It has acquired Digital Marketing largely, and the use of AI is all set to increase in the coming years.
Well, with the extent that AI makes the task easy for the people, the popularity and the increasing use of AI is entirely justified.
Now, let’s talk ad copies here. If you desire to get your ad clicked by people, you need to pen compelling ad copy.
However, investing a large timeframe in writing compelling ad copies might not be possible for every time. This is where AI can be your saviour.
How do you prepare ad copy using AI?
Now, when we know how important a compelling ad copy is, let’s address an elephant in the room.
How can you effectively use AI to prepare compelling ad copy and make your visitors click it? Check out the answers below.
1) Using AI for competitor analysis: Oh, the importance of competitor analysis in Digital Marketing!
While performing the competitor analysis might be a bit tedious, specifically when the keyword competition is high, AI can make it easy for you considerably.
In terms of competitor analysis, AI can help you with figuring out the PPC ad copy format, the ad copy type, and much more.
AI can also efficiently help you to figure out the areas where your competitors aren’t up to the mark. You can cover that base and take an edge over them.
When you stay updated with the strategy your competitor is following to craft a PPC ad copy, you can craft a more efficient strategy than your competitors and win the race.
Thus, the AI doesn’t only make it easy for you to analyze the PPC ad copy strategy your competitors are following but also helps to formulate a strategy that can outplay them.
2) AI can help you to research your audience: Knowing the target audience is a must to ensure that the execution of your PPC ad copy is specific and up to the mark.
Before you craft an ad copy, you must know the things like the stuff your audience is looking for, the problems that your audience is going through, and much more.
When you are specific with your ad copies, achieving success would be easier for you. We have mentioned N number of times in our blogs that in Digital Marketing, you cannot be random at all.
The more specific you are, the earlier you will achieve success. Also, by being specific, you ensure that you don’t invest efforts that deliver zero results.
3) AI can help you to do keyword research: If you are in Digital Marketing, keyword research might not be an alien term to you.
If you aren’t efficient with your keyword research & use, you simply aren’t feeding your website what is required to get ranked.
High-powered AI tools can effectively help you to figure out the ideal keywords you can incorporate in your PPC ad copy.
These tools can give you insights into the keywords that you can bid for and get good returns for the same.
4) AI can help you to prepare compelling headlines: Compelling headlines are a must when it comes to getting a large number of clicks on your PPC ad copy.
You cannot expect your PPC ad copy to do so well if you haven’t crafted a compelling headline. It is your headline that would attract people to click your Ad copy.
There are several tools available in which you just need to submit the keywords and the tool will automatically generate headlines for you.
You need to do your own research when you select the AI tool as it is your headlines that would play a decisive role in yielding the desired results for you.
5) You can efficiently use AI to craft an effective description: Now comes the most crucial part or say the heart of your PPC ad copy, and that is the description.
Remember, all the above tactics can help people to land on your website, but it is your description that would actually convert them. If your description isn’t inviting, you might witness the rise in the prospects, but conversions would be meagre.
However, crafting an effective description might be a bit tough, specifically if you aren’t a copywriter. This is where AI can assist you. There are several AI copywriting tools that can help you to craft a compelling description and thus invite people to click Ad and use your services.
AI is an integral part of this everyday evolving Digital Marketing field. It has everything to offer, but using it effectively is on you. If you aren’t effective with using AI, you are giving your competitors a point where they can take an edge over you.
Crafting a compelling and high-result generating PPC ad copy is a tough thing, but in this competitive digital world, you cannot afford to miss out on writing it.
However, several AI tools can make this daunting task easy for you. Read the above ways in which you can use AI to craft a compelling ad copy and execute them with perfection. It will surely reflect the positive results.
Rest, if you are facing any issues with your PPC ad copy, or with any aspect related to your online presence, you can count on Pat’s Marketing to resolve that. Our prominent PPC management Toronto company is the favourite of people when it comes to nailing PPC & SEO strategy.
To connect with our team, and get your business advertised by the best, call us at 888-488-7287 (toll-free).