Measuring the success of your SEO campaign is a must to achieve overall success in Digital Marketing. After all, what’s the use of your well-crafted SEO strategy if you don’t measure it on the regular basis.
There are several metrics to measure the success of your SEO strategy. Return of investment (ROI) is one of the most important metrics of this strategy.
There are several tools to measure the ROI of your SEO strategy. But, nothing better than Google Analytics. After all, what better than the mighty Google helping you to analyze the ROI of your SEO strategy?
Google Analytics enables you to know several important things that directly or indirectly defines the success of your SEO strategy. But, how do you use Google Analytics to measure ROI? This blog answers the question.
How can you calculate ROI using Google Analytics?
Check out the ways to calculate ROI using this amazing tool below.
1) Calculate your investments: It’s a no-brainer that to know your actual returns, you must know the exact amount you have invested.
Calculate every part of the investment you made to achieve your goal. For instance, you earned $1000 from your blog. You hired a writer and paid $200 for writing this blog. Thus, here your ROI will be $800.
In terms of percentage, your ROI will be 400%. Calculating your investment is the first step to get clarity on your ROI.
2) Analyze your page view information: Page view data is another important parameter to calculate your ROI. The number of views a particular page gets on your website is termed page view.
Google Analytics allows you to check out your page view information which gives a clear idea of the degree of your success. Getting page view information gives you a clear idea of how a specific page is working for you and what are changes you need to make to ensure that the number increases.
Making analyzing the page view a base of your strategy will guarantee the improvement in results for you.
3) Analyze the page value: The analysis of an average value of the user’s visit on a page to determine the contribution of that page in your revenue is termed page value.
Page value gives you an idea of what’s the page that is contributing the maximum in your revenue, and what’s the page on which you need to work upon.
However, you must know that the page value assigns value only to the pages where some transactions took place. If the page value doesn’t incorporate any transaction, the page value of that page will be calculated as $0.
4) Check out the brand awareness: If the reports are to be believed, brand awareness is a major reason why a majority of users use things like social media marketing, email marketing, etc.
There are a number of ways by which you can measure brand awareness. You can check out the follower count, or the number of likes and comments on your posts, etc. Ultimately, it will give you an idea of how your brand is doing in terms of popularity among people.
Google Analytics allows you to analyze brand awareness in two ways; Owned Social & Earned Social. Owned social implies analysis of the visitors who land on your site by the link you shared on social media. Earned social implies the visits you receive by the links shared by your readers.
With owned social & earned social, it’s a no-brainer that Google Analytics provides a deep insight into everything.
5) Check out the sales & conversions: An obvious thing that you must analyze at regular intervals. After all, sales & conversions are the primary things you are running your campaign for.
Analyzing your sales & conversions has to be on your radar every now and then to measure the success degree of your campaign. If not, you get a clear idea of what are the tactics that you need to tweak.
Thus, keep on checking the sales & conversions at regular intervals in Google Analytics. Conversion analysis will give you a clear idea of the stats like the traffic from the organic search, paid search, or referrals.
In Google Analytics, you will be able to generate the conversion reports that will be giving you clarity on the number & value of conversions.
These are some top ways by which you can use Google Analytics to measure the ROI of your SEO and ensure that your strategy is on the right track.
Using Google Analytics efficiently will simplify a number of things for you, specifically the things related to your success parameters.
Rest, if you are eager to see your success numbers on Google Analytics and make your online presence do wonders for your business, do reach out to Pat’s Marketing, a Toronto SEO Expert at 888-488-7287 (toll-free). We will be quick to analyze your existing online presence and ensure that your online presence achieves a much-needed boost.