After 10 years of being the default search engine, Mozilla Firefox has now made Yahoo/Bing as the default search engine. This may be a significant change in your search marketing strategy considering Mozilla has a fair market share in the North America and elsewhere.
Most users are not aware about the existence of a default search engine on a browser.Considering this scenario, Yahoo/Bing may be able to increase their market share from such inadvertent searchers which amount to millions. It will be interesting to see the search engine market share survey results after this change is implemented totally by Dec 2014. Have you thought about the impact of this on your search engine marketing strategy yet? Consider talking to a search engine marketing specialist at Pat’s Marketing. Call us today – 1-888-488-87287 today to know more!