Hooked to smartphones people look for home service professionals on the Internet before they look elsewhere. Therefore, if you don’t have a strong web presence yet, you are losing out on a significantly large amount of business that is out there for the taking.
You can count on Pat’s Marketing to build you the right digital strategy to get your services noticed. We have developed hundreds of websites in the home services segment ranging from carpet cleaning, to plumbing and electricians services and from appliance repair to landscaping to snow removal companies. We can now claim that we have understood the pulse of digital marketing needs in the home services marketing category.
At Pat’s Marketing we have an extensive experience in working with the following industry verticals falling under Home Services:
- Appliance Repair
- Carpet Cleaning Marketing
- Dry Cleaning Marketing
- Restoration Marketing
- Plumbing Marketing
- Electrician Marketing
- Marketing for Garage Door Repair Companies
- Remodeling Contractors & Home Builders
- Marketing for Landscaping Companies
- Snow Removal Companies
- Internet Marketing for HVAC Contractors
- Home / Attic Insulation Companies
Following are a few services we can help you with in order to grab the opportunity of getting maximum business from the Internet.
An Effective Mobile-Optimized Website Design That Generates Business!
As home services market is highly competitive, your website definitely needs to be extremely effective & professional to garner attention and make a solid first impression.
According to a survey, a prospect shopping for home services generally looks for relevant work projects, value, reasonable price, good client reviews & years of experience. We ensure your business information is packaged in a way that covers these key topics, looks professional, elegant and trustworthy making it highly likely for the prospect to do business with you.
A good website design is easy to navigate through, is intuitive and responsive. If your visitors are able to find what they are looking for quickly and easily, they are more likely to stay and sign up for your services. At the same time, your website should be fast-loading across devices. People, while they are browsing the web, have a particularly short attention span – if they have to wait for a page to load or to be able to get to where they want to go, they might as well give up and move to the next website that lets them finish this chore faster.
At, Pat’s Marketing we help you build professional websites and therefore serve well to retain your customer’s interest. While mobile-optimized (or responsive) websites are easy to view on a mobile device they also help your website rank well on mobile searches i.e. mobile SEO
Google AdWords or Pay Per Click
For a home service business, well-placed online ads are often an excellent bet. Google AdWords places your ad on a search engine results page just as if it were one of the search results. Ad ‘results’ appear right on top of the search page, before organic search results. Depending on how relevant your title and meta description (the short description that appears under the search result title on the SERP) are, users are extremely likely to click on your ad before they even move on to view organic results for their query. Moreover, searchers interested in buying a service are even more likely to click on an ad versus those looking for content. So for your business of providing domestic services, the AdWords model will work very well.
Who gets to see your ads?
Targeted SEO for Home Services
SEO or Search Engine Optimization is the driving force of any digital marketing activity and plays a crucial role in the success of a digital marketing campaign for a home service business. Your SEO activity decides where your website appears on the search engine results page when a user enters a relevant keyword. If your ranking is among the top few in search results for your home services business, you have a high chance of getting visited by a prospective client.
At Pat’s Marketing, we do demographic targeting of keywords so you get targeted by relevant customers. This means, if you are interested in garage door repair business in Hermosa Beach, you will not want customers in Texas to give you a call. Using our years of experience and data insights, we also strategize landing pages that pin-point your geographic requirements to drive relevant customers to your website.
When you supplement targeted SEO with a good website and effective content you get a high conversion rate.
As traditional as a home service providing business may be, it still requires you to take the modern route for fetching customers in this day and age. So, if you are in home services business and looking forward to expanding your reach, rest assured, you have a big prospective clientele looking for you on the Internet – route your energies to digital marketing so they can find you!