If you have been ignoring the mobile-friendliness feature of your website till now, it’s time to buckle up and create a version that mobile phones find easy to navigate; for, Google is now going to introduce a feature that will rank web pages optimized for smartphones higher than the others with the same quality of content. This new feature will take effect from April 21, 2015. Therefore, users will see search engine results that are easy to access on mobile devices.
Browsing to Become More Effective for Smartphone Users
Apart from content quality and relevance, mobile-friendliness is going to become a factor based on which Google will decide its search result rankings. The move will ensure that those using the search engine from their smartphones find the desired content quicker and easier. Considering the fact that an increasing number of people are using their smartphones far more often than desktop computers for casual browsing, this new ranking factor is aimed at sending across the best available information on the web to users in a seamless manner.
App Content Also to Get Higher Footage in Search Results
For users who have the relevant app installed, Google will prioritize content extracted from indexed apps in search results. Implementing app indexing is a short and easy task that can help useful content from your app to be displayed in results every time a user performs a related search.
Use Google’s Mobile-Friendly Test to Find Out How Your Website Fares
This tool facilitates easy testing of web pages and websites for their mobile-friendliness. All you need to do is enter a URL and the software will do a quick analysis to tell you how much mobile browsers are going to appreciate the page.