A website is your first salesperson. It is much more than a digital brochure as it reflects the personality of your brand and powerfully communicates your mission and vision. Therefore, apart from displaying relevant information and being user-friendly, your website must help build your small business in the digital market landscape. To this end, you
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Whom to Hire? Freelance Web Designer vs. Pro. Web Design Company
Freelancer website designers are generally cheaper and website design companies are generally more reliable. Not to say that exceptions do not exist – but this is what the common trend is. Whom you should hire is a function of your working style and the type of website you need. Here are few questions you should
Continue readingHire an Affordable Web Design Agency in Toronto
A quick search for an affordable web designer in Toronto will show you countless profiles of people and companies offering their web development services at an attractive cost. However, the catch here is that a majority of these will only be cheap on the face; once you start working with the agencies, you’d realize that
Continue readingRules to Run a Profitable Pay Per Click Campaign
In layman’s terms, the way to get maximum profit from your PPC campaigns is to ensure that your conversion rate is as high as it can be, that is, a high percentage of the clicks that you are getting should turn into a sale. Running a profitable PPC campaign involves a lot of continuous calculations
Continue readingSEO vs. Pay Per Click: What Should I do for my business?
Most business owners would like to know whether to buy relevant traffic using Pay Per Click (PPC) or slowly generate a venerable position on SERPs with Search Engine Optimization (SEO). There are really three options –1) SEO only 2) Pay Per Click only 3) Combination of both SEO & PPC. In fact, the last option
Continue readingWhat is Google AdWords and why should you consider doing Google AdWords?
Google AdWords is Google’s online advertising service that helps advertisers display their ad on its search engine as well as its popular partner sites and several other websites that choose to partner with the Google AdWords program.The program allows advertisers to publish text-based ads, video ads, graphic display ads and even in-app mobile ads to
Continue readingConsidering a Website Redesign? Consider these factors while thinking about Website Redesign
So you may be thinking about a website redesign for a variety of factors. So what factors should you take into account before making a final decision on a website redesign project? Toronto website design expert, Pat’s Marketing, has taken up hundreds of website re-design projects and we find the following main factors make your
Continue readingWhat is more important search ranking or traffic?
On the surface of things, it is easy to say that rankings are inversely proportional to traffic, i.e., the lower your rank on a search page, the higher traffic you can expect. So traffic, in the end, becomes a more important metric. But this proposition is dependent on a lot of other variables and might
Continue reading5 Things to You Ought to Consider When Hiring a Web Designer
The best web designer is an amalgamation of design sensibilities, great tastes and technological prowess. Whom you choose for designing and developing your website may have lasting consequences. The difference between a fabulous website and an average website may be worth a substantial amount of business for you. Look into these 5 tips for hiring
Continue readingPat’s Marketing – Your Auto Internet Marketing partner
Of all industries, the automotive industry is one that can benefit immensely from digital marketing. From letting your prospective clients know about your presence to helping you with targeted auto internet marketing, a good digital marketing firm can help you grow your automotive business manifold. Here we take a closer look into the need for
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