Mobile Marketing

Reach out to your audience on the Go! to improve conversion and lead generation using Mobile Ads

Smartphone users form a growing proportion of the population on internet and it would be a grave mistake to ignore them. With Mobile Ads, you can see your ads featured on Google searches done through smartphones on content websites, videos and mobile apps.

Why Focus on a Mobile Strategy?

Improve Conversion
Online customers switch between devices while looking to make an online transaction. It is important that you do not lose track of them when they switch from a desktop or laptop to a smartphone.
Engage Customers on-the-go
A good proportion of online sales is driven through customers who are searching for products while they are on the go. It is therefore inevitable for a business to have an equally strong presence on the mobile.
Drive Traffic to your Brick and Mortar Stores
If you are a brick and mortar store, you too can look forward to drive sales to your store by targeting Mobile Ads on the most relevant customers. For instance, a pizza outlet can leverage the Mobile Ads platform to reach a customer on a move when he is in a 1 mile radius from your pizza outlet.
Search Giants you should
Search giants, Google & Bing, take into account the mobile friendliness of the website while ranking content on search engines. So if you want to continue to have a higher ranking or maintain your current rankings on search engines, mobile optimization is a must.

How Can you make Mobile Ads More Effective?

To make mobile Ads more effective, it is inevitable to have a mobile-friendly website – a website that can make mobile browsing easy! A good browsing experience is important to achieve a high ROI on mobile Ads. So not just a mobile Ad campaign, a mobile-friendly website is equally important to get the full benefits of running a Mobile Marketing campaign.

Mobile Marketing Ads Pat’s Marketing

Here are some interesting statistics about mobile users worldwide:

  • 17.4% of Global Web Traffic Comes Through Mobile (Source: Mashable)
  • Americans spend more time on mobile phones than TV which is about 150 min. per day. (Source: AdAge)
  • U.S. mobile ad spending is projected to hit $11.8 billion in 2014
  • There was a 75% growth in U.S. mobile Ad spending for 2013
  • Before year’s end (2014), mobile ads will account for more than 50% of Facebook’s revenue; Google’s projected mobile ad revenue is $4 billion
  • In 2013, there were 123.1 million U.S. tablet users (projected 143.2 million in 2014)
  • Smartphone Users Worldwide Will Total 1.75 Billion in 2014 (Source: emarketer)
  • U.S. unique visitors who access Facebook via mobile device: 110 million (Source: AdAge)
  • Average minutes a day adults spend using mobile devices: 141 (Source: AdAge)
  • Total spending on mobile advertising will soar from roughly $8.5 billion this year to more than $31.1 billion in 2017 (Source: MarketingCharts)

Contact Pat’s Marketing to develop an effective mobile marketing strategy for your business.
Call us today – 1.888.488.7287 or fill out the form below.