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Pat’s Marketing Client Case Study

Client Case Study – Dirt Robber – Break-even with Google AdWords on the 10th day!

About the Client – Dirt Robber – Based in Noblesville, Indiana, Dirt Robber is IICRC certified for Carpet Cleaning, Water Removal and Water Damage Restoration. The Company also provides other domestic cleaning services such as Tile Cleaning, Upholstery Cleaning, Flood Damage Restoration, Structural Drying, and Mold Remediation.

Task – Clean Marketing Online(now Pat’s Marketing) was given the responsibility for implementing website upgrade, search engine optimization and Google Ad Words program for Dirt Robber

Issues with the Existing Website of Dirt Robber – Prior to Clean Marketing Online(now Pat’s Marketing) taking up the task for redesigning the website, Dirt Robber had a bad experience dealing with web design service providers. Dirt Robber was dealing with three web designers, who delivered nothing except broken promises. All the money that Dirt Robber had invested in the web designing and promotion had gone down the drains. Existing website lacked a professional look and was not easy to navigate as well. The web design did not give a potential customer / visitor a feel of trust and confidence.

Website Upgrade Break-Even With Google AdWords On The 10th Day

Challenges – The bitter experience of losing money on account of incompetent web designers was frustrating for Robb Melson, owner at Dirt Robber. Robb had become skeptical about any web designer. Hence he had a difficult time in gathering patience again and relying on Pat’s Marketing. Robb Melson could finally muster the courage to trust Pat’s Marketing only after a month long interaction on several issues on web design and promotion.

Client’s Expectation from the New Site – Mr. Robb knew that web promotion is an important tool for business generating and expansion but bad experience in the past had made him skeptical. Mr. Robb was looking for competent web marketing and designing company which could help Dirt Robber gain enhanced visibility and a positive return on his investment. Dirt Robber expected a user-friendly function and a great design which helps visitors get an impression of credibility as soon as they reach the home page.

The Results – Pat’s Marketing was able to completely redesign the website in about 4-5 weeks to the satisfaction of the client. The client was extremely impressed with the new look. More importantly the SEO campaign and the Google AdWords marketing campaign which we designed for the client really reinstated his confidence and belief in web marketing as a tool to promote business. In less than a month since we initiated SEO, Dirt Robber was among the top 10 search results for the search term ‘carpet cleaning Noblesville’. Besides within only 10 days of launching the new redesigned website, Dirt Robber hit the break even with the Google AdWords program we designed for them.

The SEO program very well complemented the AdWords marketing and works as a great long term marketing strategy for the client. Mr. Robb Melson is so happy with our performance. Even today he consults us for their ongoing Internet marketing strategy.

Client’s Response for Pat’s Marketing 

“I can’t speak highly enough about Clean Marketing Online (now Pat’s Marketing). I have been in what you might call a Nightmare in relation to my website. I have had 3 different so called web designers design my website but they were ultimately filled with broken promises. I had spent a lot of money with those 3 companies so needless to say I was skeptical of Clean Marketing Online (now Pat’s Marketing). I drilled Abhi with questions for about a month prior to starting my website redesign with him and he never got mad. Abhi always answered my questions in a timely manner. I had to put my faith in him and he has done everything he said he would. I have had the new site up for about 10 days now and I am already at a break even ROI with my monthly Google AdWords budget. I couldn’t be happier with the results thus far! “

Robb Melson, Owner, Dirt Robber

 

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