Pat’s Marketing, a Toronto digital marketing agency, today announced the successful execution of Google Ads and Remarketing campaign for its client Pro Masters Auto Hail Center with a whopping 8x return. Pat’s Marketing has helped Pro Masters attract a lot of seasonal business from vehicle owners whose cars get damage due to hail.
“A seasonal campaign is more challenging because it has to work right without spending too much time on trial and error. You have to be much more proactive on such campaigns and have less time on hand to experiment” says Abhi Patel, Marketing consultant at Pat’s Marketing.
Auto Repair Shop Marketing Strategy – Pay Per Click & Remarketing
Pat’s Marketing studied their business model on a short notice and came up with a strategic Google Ads campaign including Search, Display Ads & Remarketing to complement the strategy. The challenge was to capture a niche market out of generic auto damage repair searches and target hail damage specifically since that was more profitable to the client.
The Remarketing campaign fortified their Google Ads strategy. As customer decisions are not always made instantly the AdWords Remarketing program played a key role in reaching out to prospects after their initial visit to the website.
“It is a waste of marketing budget when potential customers visit the website but leave the page without buying due to lack of urgency or due to the need for comparison shopping. The Remarketing campaign helped recapture the attention of visitors who could not get engaged the very first time” Abhi explains.
Results & Customer Testimonial:
The results of the AdWords program are very encouraging. CEO at Pro Masters Auto Hail Center says “Pat’s Marketing has done a wonderful job in executing the Google Ads, Display Ad and Remarketing program for us and it has helped us optimally leverage our online presence. We attracted quality customers far better than the ones that came from door to door sales. The campaign has paid us an attractive ROI of 8x the spend and we look forward to increasing our online presence next year”
About Pro Masters Auto Hail Center
Pro Masters Auto Hail Center directly works with insurance companies like Progressive, Geico, All State etc. to help not only fix hail damaged cars but also helps vehicle owners in getting an insurance claim with a zero deductible, free rental car & pickup/delivery. Pro Masters has years of expertise in offering Paintless Dent Repair (PDR) services to its clients. Pro Masters employs certified, trained, and experienced technicians in Paintless Dent Repair and hail damage repair to assure its client outstanding quality.
Website – www.promastersautohailcenter.com