Search Engine Optimization(SEO) has evolved a long way from being a mere keyword ranking devise to providing useful and relevant content. SEO today is all about the content strategy, social popularity, relevant links and engagement and ranking can be treated as a by-product of it.
Lets start by defining what SEO means in the most current sense….
What is SEO?
Really speaking SEO is no longer the art of ranking content to make it more popular and visible. Its the art of coming up with popular topics that visitors find interesting, engaging and useful and ranking is just a by-product!
As a website owner, if you spend your effort in giving the user a good experience – by providing them with useful information, good browsing experience, up to date website content, and if your website is designed as per Google webmaster guidelines, you have a great chance of ranking higher.
As a trusted Toronto SEO consultant, Pat’s Marketing can provide consultation and work with you in the following areas:
- Keyword research – Come up with keywords, traffic details, etc.
- Review of your site content or structure
- Provide technical advice on website development to ensure reliable hosting, redirects, handle error pages, avoid use of Flash etc.
- Content development based on popular topics of interest
- Managing your listing and reviews on directories like Google+, Yelp, Bing, Yahoo etc. esp. for Local SEO
Content Strategy – Creating Engaging Content!
Content is a crucial component of SEO & ensuring higher engagement levels on your website! At Pat’s Marketing, we can help you come up with a great content strategy and help you increase your site engagement levels. We have a team of highly experienced writers who can write compelling content that will highlight the positives of your business in a way that inspires conversions. Our writers are also trained in SEO techniques. They deliver content that search engines love, and thereby drive good traffic to your website.
Quality back links are still important and do play an important role in ranking. Back links from credible and relevant websites lend your website a higher trust factor and a stronger overall search profile. A very careful approach is required to ensure quality and highly relevant links or you run into the risk of a penalty. As a thumb rule, avoid paid links and links to irrelevant/fishy websites or websites with too many outgoing links.
Using Tags Wisely
Stuffing and unnatural use of title tags, description etc. will cause search engines to simply ignore your website or penalize your site at worst.
Your domain age and history is a strong ranking factor. A longer age with a good history is quite useful.
Hear from our Customer…..
Its been rough 3 years with 5 different companies supposedly SEO optimize my website…the only company who did what they promised was Pat’s Marketing. Within 4 months, we started to get 40% of our jobs from the Internet!
–Dirt Robber Carpet Cleaning
Online Reviews and Citations
Online reviews and citations are seen as a signal by search engines. So having positive online reviews on sites like Google Places, Yelp, Citysearch etc. will help you make a better search profile and add trust to your site. Nonetheless, good reviews will also help you increase buyer confidence and trust in your services and will help you attract more online business.
Local Factors & NAP data
Local directory listings on Google+, Yelp, Bing, Merchant Circle, CitySearch etc. can help you rank on local searches. NAP refers to name, address & phone #. To rank higher on search engines, NAP needs to be consistent across all directories.
Social factors from websites like Facebook, G+, Twitter and others provide search engines with important data related to the social popularity, engagement and like-ability of a business. These factors are often used as a measure of your content popularity and engagement and contribute towards your overall search profile. For more information on social media marketing, please visit our social marketing service page.