It is a well-known fact that link building is one of the most vital components in Search Engine Optimization. The reason why entrepreneurs and companies get so confused by it is that it is the coming together of different skills. You need to have a thorough knowledge of sales, content, psychology, programming and the tried and tested ropes of SEO. This is essential if you are looking for other people to link to your site. It is, therefore, worthwhile to take the assistance of a Toronto SEO expert, such as Pat’s Marketing. Relying on experts helps a great deal in getting more and high-quality links for your website. Here are a few tips from our experts that makes link-building a less tedious affair.
1. Build relationships
Common sense will tell you that if you are looking for good link building, you need to build good relationships. After all, it is only then that you obtain a reference from another web page to your web page. There are several ways to build new and lasting contacts. You can begin with blogs, social groups, and forums. Try to contribute with interesting and relevant comments and posts. This helps you gain good backlinks and even access to the newest industry news.
2. Start a blog
By this, we don’t mean make a blog with just a single post and one backlink to your site. Make sure it is alive and regularly updated. Focus on your industry and what your clients are looking for. Also, see that the content on your website is structured, useful and well written. This is the only way any website owner will want to link to it on a regular basis.
3. Discover the common backlinks of your competitors
If you conduct a quick research on your competitors, you will see that they may have a few backlinks in common, you may not have yet. When you do notice these backlinks, you can analyze them. You can utilize tools that help you find common backlinks and even help you find competitor’s sources as well as techniques.
4. Backlinks from directories & content curation sites
There are certain directories & sites that allow you to create a listing for your business & also post a backlink to your site for e.g. medium.com, scoop.it, etc. Whenever you post a new content piece on your site, submit it with a backlink to content curation sites to get higher visibility and backlinks.
5. Recover your dead backlinks
Sometimes, you may come across broken links to your website. This can happen if the location of your page is altered or if another webmaster misspells your link. Another reason why this occurs is that your site URL was updated or migrated to another domain. If this is the case, you see the 404 error. Whatever be the case, if this occurs, you can redirect these backlinks to some other page. At Pat’s Marketing, we ensure to help out our clients with this process in the most proficient way possible.
6. Offer a testimonial
You can never go wrong with testimonial link building. In fact, many businesses offer you the chance to say a few words about your experience using their product. While it is a great way to build the trust of customers, it is also a chance to get a backlink and potential traffic from that site.
So now that you know about a few sure shot ways to use link building techniques to your maximum advantage, go ahead and make use of it to your maximum advantage by taking the assistance of a good SEO company in Toronto. Get in touch with Pat’s Marketing today to ensure ethical & effective link building strategies.