Keyword Research – The critical starting bit of SEO!

Trying to figure out the search terms that people enter into search engines can be tricky, to say the least. Many businesses take the help of an SEO consultant in Toronto to ensure they pick the right keywords to begin with. This helps you understand and discover phrases and terms that make your content reachable to a wider audience. While Google constantly comes up with unique algorithm updates, if you want to stay up and ahead in the game of SEO and ranking well for the searches people make every day, keyword research is key. Here are a few ways how you can make this a reality.

1. Ask the right questions

First of all, you need to understand your business for what it is, what kind of customers you want to target as well as the goals you want to achieve. Once you are aware of what you want to rank for and what your audience is looking for, you can focus on potential keywords and then use keyword data to hone these insights. Know the terms that are used by our target audience.

2. Take the help of Google ads keyword plannerKeyword Research

While there are many keyword research tools, Google Keyword Planner is a handy tool for coming up with strong keyword list and helping to get your PPC campaign kick off on the right note. All you have to do is set up an account if you don’t already have one and use Google Ads keyword planner tool. You gain the ability to find new keywords and even obtain metrics and forecasts for your keywords. You will find other popular keyword research tools here.

3. LSI keywords help a great deal too

You can also make use of LSI keywords (Latent Semantic Indexing) that helps searchers find what they’re looking for, not just what they searched for. You will find LSI keywords at the end of Google search results page (SERP).

4. Use a mix of high & low traffic niche keywords

Remember, the higher the search volume for a given keyword or keyword phrase, the more work is needed to obtain higher rankings. This is commonly called keyword competition. Big brands generally take up the top 10 results for high volume keywords so if you are going for the same keywords, you are going to be subjected to years of effort. You can make use of highly specific, lower target competition search terms known as long-tail keywords.

5. Build your SEO strategy

Once you find out relevancy and your target audience, get strategic with search volume by figuring out keywords based on season, competitor as well as region. Also, survey the SERP landscape of the keyword you want to target. This gives you a better understanding of the intent of the searcher.

So there you have it. You can use these techniques to your maximum advantage to ensure you gain a good foothold of keywords in the online world. If you need help with SEO, you can always take the help of Pat’s Marketing, a reliable and reputable SEO company in Toronto.

If you are yearning for high footfalls and better position in SERPs, get in touch with Pat’s Marketing today for the best SEO services in Toronto.