Social Media Marketing
Using social media for marketing can help your business looking to increase your reach to more customers. Your customers are interacting with brands through social media which makes it imperative to have a strong social media presence on the web to tap into their interest.
What is Social Media Marketing?
Social media marketing refers to the process of gaining website traffic or attention through social media sites. It taps into the power of social media to achieve marketing communication, branding goals and even lead generation and sales. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
Social media marketing Goals:
The most common goals of Social Media Marketing include:
- Gaining Website traffic
- Promoting Brand awareness
- Communicate and interact with your customers or prospects
- Leverage your existing customers to promote your brand to your customer’s network (friends, friend of friends etc.)
Social Media is Important for Search Engine Optimization(SEO), Search engines rank popular content. Content popularity is determined by social activity associated with the content including Likes, +1s, comments, reviews etc. So while you may think social media marketing is a waste of time, before you give up social media, consider the indirect influence of social media on search engine ranking. Since Facebook, Google+ and LinkedIn pages are public pages, search engines can crawl and find out your social popularity.
Here are most popular social media sites: Facebook, Google+, Pinterest, Twitter, YouTube, Foursquare, Delicious, and more. For any business it is important to choose the right social media network and also use social media tools to make social media marketing easily manageable. Considering promoting your business on social media sites?
Call us today at 1.888.488.7287 to help us bring social media into perspective for your business.