Sparks Construction is a reputed customized homes builder in North Florida. The companies old website was not quite matching up to their high quality standards. Sparks Construction really wanted to catch the attention of people searching for custom home builders in Lake City and around with a modernistic web presence wherein Sparks could not only showcase their projects but also give prospects an opportunity to sign up on the website to view custom home plans.
Sparks Construction realized that a growing proportion of their online traffic was coming from smartphones; the old website was not designed to serve mobile users. Therefore, a responsive website was very much needed for Sparks. They also wanted to upgrade the website & brand identity(logo) with new features and more relevant information to increase customer engagement levels on the website.
As per the client requirement, the new website design laid down by Pat’s Marketing is responsive to any screen sizes including tablets, PCs, smartphones. The website recognizes the device and automatically adjusts to the device screen in terms of size and orientation.
Besides being mobile responsive, the new web design is also more customer-friendly and offers quite a bit in terms of content – home plans, projects, customer reviews, complete list of services etc. It allows for easy navigation for a potential customer so that they do not feel unattended while browsing the website. Also the site allows for automatic registrations for users to register and get full access to the plans. This feature allows Sparks to offer a lot more to the prospects without any additional effort.
Pat’s Marketing has also designed a new logo for the company. The new logo is professional, memorable and catchy.
Thanks to the new web design, the bounce rate has now come down significantly for Sparks Construction. Potential customers who use the small screen for browsing are now able to view the website clearly. It has become easier for them to reach out to the company in case they need to do so. “We are naturally very happy. For all our future website projects we will definitely consider Pat’s Marketing, says Josh Sparks, the CEO of Sparks Construction.
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