Search Engine Optimization(SEO) has evolved a long way from being a mere keyword ranking methodology to providing useful, relevant & engaging content to the user. Content strategy, citations, relevant back links, social popularity and engagement are important aspects of SEO and search ranking can be treated as an end-result of a successful SEO strategy.
Let’s start by defining what SEO means in the most current sense.
What is Search Engine Optimization or SEO?
SEO is the process of optimizing your website to rank higher on search engines like Google & Bing. Because user experience & relevancy are at the core of search engine ranking algorithms, it is important to know your target market and their needs. A big part of website SEO is therefore to design the website interface & content to cater to the needs of your target market.
Relevant & engaging content, citations & Back links are the central aspects of any SEO campaign. Good quality content that is unique, useful and engaging and that is optimized as per search engine guidelines will rank higher on search engines. Search engines love to show content that is useful & popular.
As a website owner, if you spend your efforts in giving the user a good experience by providing them with useful content, good browsing experience, up to date website content, and if your website is designed as per Google webmaster guidelines, your website will have a very good chance of ranking higher on search engines.
How our Toronto SEO Consultants can help you?
As a trusted Toronto SEO expert, Pat’s Marketing can provide consultation and work with you in the following areas:
1. Keyword Research
We will do keyword research and come up with relevant keywords used on search engines relating to your product or service.
2. Devise a Custom SEO Strategy
We will review your current site ranking and come up with a custom SEO Strategy. SEO Strategy includes:
- Content & On-page Strategy
We will come up with an on-page optimization and content marketing strategy which includes writing (or revising) content for your main website pages & writing blog articles related to your business or relevant popular topics being searched for on Google.
- Manage Your Citations
Citations or online listings are an important aspect of SEO. For e.g. Google My Business, Yelp, Bing, Yahoo etc. We help you manage accurate information on your citations.
- Google My Business Ranking & Optimization
We can help you rank your Google My Business (or Google maps) listing with our local SEO program.
- Link Building
If your project requires additional backlinks, we will come up with a link building strategy for your business.
3. Website Tech Consulting or Technical SEO
We will provide consultation on your website technical aspects like speed, hosting, code, etc. to ensure your site ranks well on search engines. For e.g. a flash site or a slow loading site will not rank very well no matter how well its optimized. We will help you fix your website as part of SEO. Here are some technical SEO tips.
4. Social Media Strategy:
We will come up with a plan for social media posting, engagement and paid promotions. Facebook, Instagram, LinkedIn, Pinterest are some of the social media channels we use.
Toronto SEO Expert, Pat’s Marketing, knows how to break down barriers in the digital front, generate traffic and drive sales from your website.
Client Testimonials & SEO Ranking Examples
Its been rough 3 years with 5 different companies supposedly SEO optimize my website…the only company who did what they promised was Pat’s Marketing. Within 4 months, we started to get 40% of our jobs from the Internet! –Dirt Robber Carpet Cleaning
We are very happy about the service they are doing to our shop. They deserve more than five stars. Very good experience especially working with Mr. Patel he helped our company to rank first on google. –Advantage Auto Glass Toronto
Client Ranking Examples:
- Check ranking for ‘auto glass repair toronto‘ on google.ca. Our client Advantage Auto Glass is ranking on Top 10!
- Check ranking for ‘bankruptcy lawyer toronto‘ on google.ca. Our client Rogerson Law Group is ranking on Top 10!
- Check ranking for ‘gravel delivery toronto‘ on google.ca. Our client WeDeliverGravel.com is ranking on Top #5
- Check ranking for ‘smart home automation toronto‘ on google.ca. Our client Custom Home Automation is on Top #10
Sample Client Results – Before/After SEO Traffic Comparison!
Common SEO Questions
1. Does SEO Work or Is SEO Dead?
The above client results (4x Increase in business from SEO!) make it fairly obvious that SEO works!
Old SEO tactics are dead but SEO is not dead. SEO is evolving with constantly changing search engine algorithms. Less work was involved in the past and ranking fluctuations were minimal which meant websites would stay longer on Top 10 searches. With over 300-400 algorithmic changes happening on Google every year, regular monitoring and a constantly adaptive SEO strategy based on the latest search algorithms is required to ensure top 10 rankings on search engines. As a SEO Company, we need to ensure we are at the top of the game to get our client the best results they deserve.
2. Will SEO get results for my business?
SEO will get results for your business if your product or service has a search market share i.e. people searching for your service on search engines. So the first step is to get in touch with us to find out about the search market potential for your business. Contact us today to get a free SEO consultation.
3. How long does SEO take to get results?
Search Engine Optimization (SEO) is most often referred to as an investment with long-term benefits. SEO can get you results in typically 3-6 months or longer.
Contact Toronto SEO Consultant – Pat’s Marketing at 1-888-488-7287 to find out about the potential of SEO for your business.